BIG news: wowe is now Satori

May 2, 2023
Mamta Chaurdia

We have EXCITING news…


We’ve heard you. We’ve taken your feedback. And now, our brand is evolving.

After running product-market fit studies, we’ve decided to pivot away from the standalone well-being app known as wowe, towards an embedded behavioral science platform that will work in conjunction with our customer-facing app.

Say hello to our new brand, Satori


Satori is a Japanese word that means “enlightenment” or “understanding,” which reflects the purpose of our new product: to provide insurers with a comprehensive and intuitive behavioral science platform for understanding their policyholders.

So… why the pivot?

Conversations with our stakeholders have revealed a growing demand for behavioral insights that can be used to improve insurance program outcomes. By leveraging our existing expertise in well-being, we’re able to provide valuable policyholder behavioral insights. These insights can help insurers better understand their customers’ needs and tailor programs accordingly. This pivot aligns with our previous mission to improve people's lives and increase their well-being. At the same time it opens the door to new revenue streams and growth opportunities for our company.

We designed our Satori engagement platform (formerly the wowe app) to encourage users to engage in healthy activities and make positive lifestyle changes. By leveraging user behavior and preferences from the engagement platform, we provide insurers with the tools they need to make meaningful connections with their policyholders.

To execute our brand pivot to Satori, we plan to:

  1. Refresh our website with a new look and feel, along with information that reflects the direction of our new product offering.
  2. Update our social media channels to reflect the branding of our customer engagement and insights platform, Satori.
  3. Post a subsequent announcement on all Satori social media channels (LinkedIn, Facebook, Instagram, and Twitter) to share the brand pivot with a wider audience.

These changes will take place on May 4th.

What does this mean for current wowe customers?

Your current subscription will remain active and you’ll continue to have access to all the features that you’ve come to rely on. If you have any questions or concerns about this, please don’t hesitate to reach out to me. We’re always here to support you.

Have any thoughts on this news and how it could impact the industry?

Please feel free to share your feedback with us by replying to this email, or responding to this quick, two-question survey.

Whether you’re an advisor, coach, mentor, subscriber, or client, you’ve played a role in getting us to this point and we thank you for sticking with us. We’re jazzed about this new direction and look forward to working with our partners to positively impact the insurance industry.

— Here’s to new beginnings!

Mamta, Co-Founder of Satori

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